Twaina Jones here!
Welcome to my portfolio,
a showcase of my passion for crafting exceptional user experiences.
Case Studies
Prototype: GeneFlow
Geneflow employs a range of factors, including socioeconomics, lifestyle choices, dietary habits, levels of physical activity, and exposure to environmental contaminants, to pinpoint an individual's vulnerability to diseases. This approach stands in contrast to relying on race-based topological models. Here is a screen recording showcasing a preliminary low-fidelity prototype, providing insight into the application's conceptual framework.
Process: The initial step involved understanding the client's vision for this project. Subsequently, it was crucial to delve into competitor analysis and gather valuable insights through interviews with medical professionals and individuals who are particularly vulnerable to diseases. This research journey commenced with the actions found in this case study. Review Project.
Prototype: La Borraguita, Food Truck & Ordering App.
La Borreguita's mission is to drive positive social change by utilizing a donation-based food truck and a food-ordering mobile application. This initiative seeks to cultivate a community-led movement that tackles critical societal problems and empowers underserved communities through the unifying power of food. To the left, you'll find a screen recording of an initial low-fidelity prototype, which provides a glimpse into the app's fundamental design concept.
Process: As a passionate UX professional dedicated to tackling food insecurity and enhancing access to nourishing meals within marginalized communities, my initial priority was to fully embrace our client's steadfast project vision. This endeavor began by conducting a comprehensive competitive landscape analysis and engaging deeply committed stakeholders in non-profit food truck initiatives to extract valuable insights. My research journey unfolded through a deliberate sequence of strategic actions, each documented within this case study. Review Project.
Prototype: Microsoft, Universal Header and Footer
After scrutinizing industry leaders' Universal Headers and Footers, opportunities for enhancing Microsoft's digital experience were uncovered. The goal was to understand what works, what doesn't, and what's missing in the competitive landscape.
Process: As I've studied Microsoft's UHF and how UX and SEO affect organic search results and commerce, I've realized our mission goes beyond improving technology. Our design must also be inclusive and suitable for a wide range of people. Microsoft's paid advertising to increase awareness has pros and cons, affecting revenue. This work goes beyond technical improvements. It helps improve organic search performance in the Microsoft ecosystem and makes the interface accessible to a wide variety of users. We eliminate unneeded complexity by going beyond surface-level modifications. Designing for several people is essential in today's fast-changing tech ecosystem. A dynamic, forward-looking Microsoft interface that keeps up with technology and meets users' different wants and preferences is needed. Help me design an inclusive, cutting-edge Microsoft interface. Review Project.
Prototype: Conagra’s Ready, Set, Eat, Sort & Filter Recipe Feature
A comprehensive system, encompassing an app, designed to enable users to effortlessly discover recipes tailored to their available preparation time, specific occasion, and financial budget, while also providing a space for people to discuss and share their recipes. Presented here is screen recording of a preliminary low-fidelity prototype, offering a glimpse into the conceptual framework of this application.
Process: In this case study, we begin the journey of creating a robust sorting and filtering system. Our mission is to provide users with a streamlined and highly effective method for locating and organizing recipes. Through a process of research, design, and implementation, we intend to create a sorting and filtering system ensuring that users have effortless access to the desired culinary inspiration. This case study will elucidate the steps taken to create an exceptional user experience and establish our client as a formidable competitor among recipe platforms. Pl Review Project.
Prototype: Exxon Mobil, Rewards In Purchasing App.
The Exxon Mobil Rewards app lacks support for remote purchases of food, drinks, and gas, causing inconvenience and potential delays for customers relying on in-store transactions. Here's a screen recording of a preliminary brainstorm/low-fidelity prototype, offering insight into the app's conceptual framework.
Process: In this case study, we delve into the process of addressing a critical issue within the Exxon Mobil Rewards app. Specifically, our focus centers on enhancing user experience and convenience by introducing support for remote purchases of food, beverages, and gas. The absence of this feature has posed inconveniences and potential delays for customers who depend on in-store transactions. Our journey involves the comprehensive design and development of a solution that not only addresses these challenges but also enhances the overall user experience within the Exxon Mobil Rewards app. This case study outlines the steps taken to identify, strategize, and implement the necessary improvements to better serve our valued customers. Please email me a request for the password to Review Project.
Prototype: Wendy’s, Drive-Through Ordering AI Assistant
Seamlessly automating drive-through, instant payments, and orders with video game integration and entertainment. Shorter wait times and fun interactive features. The concept of the app. streamlines the entire process for a smoother, more enjoyable experience without delays. Presented here is a screen recording of low-fidelity interactive wires.
Process: In this case study, we explore the innovative process of seamlessly automating drive-through operations while integrating video game entertainment and instant payments. Our goal was to revolutionize the drive-through experience by not only reducing wait times but also injecting an element of fun and interactivity for customers. Through the integration of cutting-edge technology, we designed an app that streamlines the entire drive-through process, ensuring shorter wait times and delivering a more enjoyable experience without delays. This case study will provide insights into how we conceptualized, developed, and implemented this transformative solution to enhance customer satisfaction and drive-through efficiency. Review Project.
